✦ Case Studies
HR SaaS SEO Case Study
CLIENT
The client is a global HR company offering both a SaaS solution and consultancy services. This organisation provides a technology-driven platform that helps workplaces better understand and improve the employee experience.
THE CHALLENGE
The client had recently launched a new website and sought to increase brand awareness, drive conversions, and attract high-value customers. As the site was newly established, we were starting from a low SEO baseline. It was therefore essential to implement a strategy that was both scalable and capable of delivering results quickly.
SOLUTION
Website Quality Audit
We audited the website for technical issues, UX bottlenecks, and SEO gaps. Findings created a clear roadmap to boost visibility and conversions.
Keyword Gap Analysis
We compared rankings against competitors, identifying missed high-value search terms. Insights guided content strategy, ensuring stronger alignment with buyer intent and targeted traffic growth.
Content Sprint
Using keyword insights, we produced educational resources, solution pages, and blogs. This improved rankings, visibility, and positioned the business as a trusted authority.
Link Building Sprint
We secured backlinks from industry sites and directories. The campaign improved domain authority, boosted rankings, and generated quality referral traffic from trusted sources.
BUSINESS IMPACT
Accurate Marketing Measurment
Improved measurement accuracy for website, ecommerce & booking engine interactions.
Deeper Insights
GA4 and BigQuery enabled advanced segmentation, ROI analysis. & segmentation.
Deeper Insights
Data-driven insights led to more efficient targeting and higher ROAS.